Are you good at your business but are lost when people talk about digital marketing? Do you have a website you haven’t updated in months and social media you rarely check? I want to help you get on top of things in your digital marketing.
Your digital marketing won’t improve by just throwing money at your search ads since less than 10% of people click on paid ads, and approximately 94% of all search traffic goes to organic results — It will improve by: setting goals , following a marketing schedule and assigning marketing responsibilities to your employees or yourself.
Goals and a schedule will help you get a clearer picture of what you need to do and when. Making a plan can help you see how your digital marketing is working and which areas need improvement. A plan will also help you stay ahead of things instead of responding to situations as they arise.
Before creating a digital marketing plan:
With that in place, let’s get a digital marketing plan. A digital marketing plan should outline:
Now that you know how a digital marketing plan comes together, let’s create a sample statement about one of your goals and how you can achieve it.