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A Simplified Digital Marketing Plan

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Are you good at your business but are lost when people talk about digital marketing? I want to help you get on top of things in your digital marketing.

Judah

Your digital marketing won’t improve by just throwing money at your search ads since less than 10% of people click on paid ads, and approximately 94% of all search traffic goes to organic results — It will improve by: setting goals following a marketing schedule and assigning marketing responsibilities to your employees or yourself. 

Goals and a schedule will help you get a clearer picture of what you need to do and when. Making a plan can help you see how your digital marketing is working and which areas need improvement. A plan will also help you stay ahead of things instead of responding to situations as they arise.

Before creating a digital marketing plan:

With that in place, let’s get a digital marketing plan. A digital marketing plan should outline: 

1. Goals

After considering your identity and audience, think broadly about your business goals — what you want your digital marketing to accomplish. It could be: boosting sales, improving your brand awareness, social media presence, or appealing to a new audience.

2. Actions

Now think about the specific actions you need to do to accomplish your goals. For example, creating viral posts, creating blog posts, making a video for your online TV channel, updating a special offer or discounts on your website or creating a social media or google ad, etc.

3. Channels

What digital marketing channels will you use — (a website, social media.) Ensure your digital marketing channels are all updated and working optimally. Start with your website and make sure the user experience (UX) lets people do what they came to do with ease. Your website should look good on mobile phones and tablets. Your SEO should be optimized. Next, think about your social media accounts and how you can engage more with your audience. Make a plan for creating content, who will be responsible, and when it will happen.

4. Who/ when

Who is responsible for what tasks, and when will they be done? When you have your digital marketing channels up to speed, create a schedule and assign responsibilities. It can include when you want to write and send emails, when you want to make social media posts, and how often you need to monitor your ads. After making a schedule, decide who should be responsible for doing each step. If your business doesn’t have people qualified to do all the tasks and is has the budget, working with an outside marketing agency to run your programs is a good option.

Now that you know how a digital marketing plan comes together, let’s create a sample statement about one of your goals and how you can achieve it. We’ll answer a few questions:

More social media followers.

Create viral content.

Instagram

Kenneth

Sample statement from questions above:

Now you have a simplified digital marketing strategy to help you get on top of things.  .

If you need help contact us today.

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