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How Businesses Are Using WhatsApp to Boost Sales and Support Customers
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Kenya has one of the highest WhatsApp usage rates in Africa. Entrepreneurs, SMEs, and even corporate brands are already using WhatsApp to communicate faster, cheaper, and more personally.
Judah
WhatsApp isn’t just for chatting with friends anymore. Right here in Kenya, businesses of all sizes are turning WhatsApp into a powerful tool for selling, supporting customers, and growing. With over 12 million Kenyans using WhatsApp regularly, it’s become one of the most personal, direct, and effective ways to reach your customers.
So if you’re not using WhatsApp for your business yet, read this blog.
Let’s unpack how you can use WhatsApp to boost your business today.
1. WhatsApp Business: Your New Virtual Assistant
The WhatsApp Business App is free and packed with tools built specifically for entrepreneurs. You can:
- Create a professional profile (with your logo, business hours, website, and location)
- Set automated greetings and away messages
- Use quick replies to answer common questions with one tap
With just a smartphone, you’ve already got the basics of a smart customer support system in your pocket.
2. Turn Conversations Into Conversions
WhatsApp is personal. And people buy from people they trust. Use WhatsApp to:
- Send price quotes
- Confirm availability
- Answer product questions
- Send payment details
- Confirm orders or deliveries
It’s fast, it’s human, and it builds serious trust.
Pro Tip: Add a “Click to Chat” button on your website, Instagram bio, or Google profile. That way, leads can message you instantly without need for saving numbers required.
3. Share Product Catalogs with One Tap
Using WhatsApp Business, you can upload your product catalog right into your profile.
That means customers can:
- Browse your products/services
- See prices
- Place orders directly through chat
This is especially powerful for businesses selling cakes, clothes, electronics, hair, or anything visual.
4. Broadcast Your Offers The Right Way
Running a flash sale or a special offer?
With WhatsApp Broadcast, you can send updates to multiple customers without creating a group; and your message still feels 1-on-1.
💡 Just make sure:
- They’ve saved your number (or opted in)
- Your message feels helpful, not spammy
5. Integrate WhatsApp with Your Website
At Paklette, we help businesses add WhatsApp chat widgets to their websites so visitors can message instantly.
Imagine someone lands on your site, and within seconds they’re chatting with you on WhatsApp—that’s next-level customer support and lead generation.
🛠️ Tools to Power Up Your WhatsApp Game
- WhatsApp Business App (Android & iOS)
- Zoko / Twilio / WhatsApp API for large-scale businesses
- WA Web Plus Chrome extension for managing chats
- Google Sheets or Notion to organize orders
