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The Biggest Mistakes Kenyan Entrepreneurs Make When Building a Website
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Most Kenyan entrepreneurs are making the same costly mistakes over and over again. And that sleek-looking website? It could be costing you leads, sales, and trust without you even knowing it.
Judah
Let’s be real. In 2025, having a website is no longer a luxury—it’s a necessity. But here’s the thing:
👉 Most Kenyan entrepreneurs are making the same costly mistakes over and over again.
And that sleek-looking website? It could be costing you leads, sales, and trust without you even knowing it.
Here are the biggest website mistakes—and how to avoid them:
Mistake 1: Treating Your Website Like an Online Poster
🔴 Many business owners still see their site as just a digital brochure.
✅ The Fix: Your website should work for you—collecting leads, answering questions, selling, building trust. Add CTAs (calls to action), lead forms, WhatsApp buttons, or e-commerce features depending on your business model.
Mistake 2: Poor Mobile Experience
🔴 Over 85% of website traffic in Kenya comes from mobile. Yet, many websites are designed only for laptops.
✅ The Fix: Make sure your website is fully responsive. Test it on different screen sizes. Fonts should be readable, buttons tappable, and menus clean.
Mistake 3: Slow Loading Speeds
🔴 Kenyans aren’t waiting around. If your site takes more than 3 seconds to load, most people are gone.
✅ The Fix: Use image compression, caching, and a good host. At Paklette, we develop we ensure the code is clean, and optimize for speed using tools like LiteSpeed and Cloudflare.
Mistake 4: No Clear CTA
🔴 You have a beautiful website. Great. But what should the visitor do next?
✅ The Fix: Add clear, action-based prompts:
“Book a Free Call”
“Download Our Pricing Guide”
“Order Now via WhatsApp”
Guide the user at every scroll.
Mistake 5: Using DIY Builders Without Strategy
🔴 Tools like Wix and Canva sites are tempting, but often miss the mark on SEO, speed, and structure.
✅ The Fix: Even if you DIY, learn the basics of UX, mobile responsiveness, and local SEO—or partner with a team that gets your business.
Mistake 6: Ignoring SEO
🔴 Your website isn’t just for people you share it with. It should attract people too.
✅ The Fix:
Include location-based keywords like:
- graphic designer in Nairobi
- baby clothes Kenya
Use meta titles and alt tags, and regularly update content.
Mistake 7: Hiding Your Contact Info
🔴 Some sites bury their phone numbers or don’t have a contact page at all.
✅ The Fix:
Make it easy to contact you. Add a footer phone number, clickable WhatsApp button, email, and a Google Maps link.
Need a redesign or a website starting from scratch?
